Terms of Service
Last updated: January 22, 2026
These Terms of Service ("Terms") govern your access to and use of the website whyaifails.com (the "Website") and any related services provided by Authentic Tech Leadership LLC ("Company," "we," "us," or "our").
By accessing or using our Website, you agree to be bound by these Terms. If you do not agree to these Terms, please do not use our Website.
1. Acceptance of Terms
By accessing this Website, you confirm that:
- You are at least 18 years old or have parental consent
- You have the legal capacity to enter into a binding agreement
- You will use the Website in compliance with these Terms
- You will not use the Website for any unlawful purpose
We reserve the right to modify these Terms at any time. Continued use of the Website after changes constitutes acceptance of the modified Terms.
2. Use of Website
Permitted Use
You may use our Website to:
- Browse and read content about AI leadership and transformation
- Download free resources and materials
- Subscribe to our newsletter and communications
- Submit inquiries about speaking and consulting services
- Purchase books and other products
- Access the AI Leadership Assessment tool
Prohibited Use
You agree NOT to:
- Use the Website in any way that violates applicable laws
- Attempt to gain unauthorized access to our systems
- Interfere with or disrupt the Website's functionality
- Transmit viruses, malware, or other harmful code
- Scrape, harvest, or collect data without permission
- Impersonate any person or entity
- Use automated systems to access the Website excessively
- Reproduce, distribute, or commercially exploit our content without authorization
3. Intellectual Property
Our Content
All content on this Website, including but not limited to:
- Text, articles, and written materials
- The "Why AI Fails" book content and excerpts
- The Seven Pillars framework and related methodologies
- The Asset-Liability Framework and assessment tools
- Graphics, logos, and visual elements
- Templates, guides, and downloadable resources
- Website design and layout
is owned by Authentic Tech Leadership LLC or its licensors and is protected by copyright, trademark, and other intellectual property laws.
Limited License
We grant you a limited, non-exclusive, non-transferable license to:
- Access and view content for personal, non-commercial use
- Download free resources for your personal use
- Share links to our content (with proper attribution)
This license does not include the right to modify, reproduce, distribute, or create derivative works from our content without written permission.
Trademarks
"Why AI Fails™," "The Seven Pillars of AI Leadership™," "Asset-Liability Framework™," and related names, logos, and marks are trademarks of Authentic Tech Leadership LLC. You may not use these marks without our prior written consent.
4. User Submissions
When you submit content to us (such as form submissions, inquiries, or feedback), you grant us a non-exclusive, royalty-free right to use, store, and process that content for the purpose of providing our services.
You represent that any content you submit does not violate third-party rights and is accurate to the best of your knowledge.
5. Purchases and Payments
Book Purchases
Book purchases are processed through third-party retailers (Amazon, Barnes & Noble, etc.). These purchases are subject to those retailers' terms and policies.
Direct Purchases
For products or services purchased directly through our Website:
- All prices are in US dollars unless otherwise stated
- Payment is due at the time of purchase
- We reserve the right to refuse or cancel orders
- Digital products are delivered electronically
Refund Policy
Refund requests for digital products will be considered on a case-by-case basis. For physical products, refunds follow the applicable retailer's policy. Consulting services are subject to the terms specified in individual agreements.
6. Speaking and Consulting Services
Inquiries submitted through our Website are not binding commitments. Actual engagement terms will be specified in separate written agreements.
We reserve the right to decline any speaking or consulting engagement at our sole discretion.
7. Disclaimers
Important Notice
THE WEBSITE AND ALL CONTENT ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED.
We specifically disclaim:
- Warranties of merchantability and fitness for a particular purpose
- Warranties that the Website will be uninterrupted or error-free
- Warranties regarding the accuracy or completeness of content
- Any guarantees of specific business outcomes from using our frameworks
Professional Advice Disclaimer
Content on this Website is for informational purposes only and does not constitute professional business, legal, or financial advice. You should consult qualified professionals before making significant business decisions.
8. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, AUTHENTIC TECH LEADERSHIP LLC SHALL NOT BE LIABLE FOR:
- Any indirect, incidental, special, or consequential damages
- Loss of profits, data, or business opportunities
- Damages arising from your use or inability to use the Website
- Damages related to third-party content or services
Our total liability for any claim shall not exceed the amount you paid to us in the 12 months preceding the claim, or $100, whichever is greater.
9. Indemnification
You agree to indemnify, defend, and hold harmless Authentic Tech Leadership LLC and its officers, directors, employees, and agents from any claims, damages, losses, or expenses (including reasonable attorney fees) arising from your violation of these Terms or your use of the Website.
10. Third-Party Links
Our Website may contain links to third-party websites. We are not responsible for the content, privacy practices, or terms of those websites. We encourage you to review the terms and policies of any third-party site you visit.
11. Termination
We may terminate or suspend your access to the Website at any time, without prior notice, for conduct that we believe violates these Terms or is harmful to other users or our business interests.
12. Governing Law and Disputes
These Terms are governed by and construed in accordance with the laws of the State of Colorado, United States, without regard to conflict of law principles.
Any disputes arising from these Terms or your use of the Website shall be resolved through binding arbitration in accordance with the rules of the American Arbitration Association. You waive any right to participate in class action lawsuits against us.
13. Severability
If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect.
14. Entire Agreement
These Terms, together with our Privacy Policy, constitute the entire agreement between you and Authentic Tech Leadership LLC regarding your use of the Website.
15. Contact Us
If you have questions about these Terms of Service, please contact us: